Why Be a Thought Leader?
Thought Leaders Get Called In First
Being top of mind means that prospects will be calling you before your competitors. Your sales calls will get answered. Search engines will have a reason to rank your company first. Most importantly, you'll leave an enduring and engaging first impression when you're checked out online.
Thought Leaders Earn More Income
Establishing thought leadership creates a competitive edge and can increase both top line and bottom line results. Prospects will perceive an enhanced level of expertise and competence. Deals close faster and at higher margins. Company valuations trend higher for firms with top of mind status.
Thought Leaders Win More Awards
Being top of mind raises visibility. Award selection committees will include you and your company for consideration. Judges are influenced by thought leadership. The awards, in turn, provide social proof of your status and further distances your company from competitors.
Thought Leaders Get More Attention
Thought leaders are interesting and media-worthy. Trade journals solicit their articles and follow their companies. Vendors feature them in case studies. They are asked to give talks and keynote addresses at industry trade shows.
Thought Leaders Attract Top Talent
Surveys show that top talent is attracted to companies whose executives demonstrate thought leadership in their fields. Leaders also use their platform to let candidates know what they stand for and their corporate culture. This not only attracts the most compatible top candidates but also instills pride in existing employees and helps create create a strong corporate identity.
Thought Leaders Are Perceived as Dominant
Thought leaders shape industry conversations, influence opinions and direct change. Influence further enhances strategic advantages over competitors and signals a dominant market position.